BCW activity | As it relates to the behaviour of elite athletes |
1. Behavioural target specification: Identify the precise goal of the intervention in terms of what behaviour/s need/s to change, to what degree, in what way, and in whom. | Effective disruption of plaque on a daily basis, with prescription fluoride toothpaste (PFT). |
2. Behavioural diagnosis: Find out what would need to change for the behaviour to change in terms of Capability (physical and psychological), Opportunity (physical and social) and/or motivation (reflective and automatic) in the target population, group or individual. | Capability to disrupt plaque effectively and increase fluoride availability twice daily. Opportunity to use oral hygiene aids and fluoride toothpaste. Motivation to avoid oral health problems and associated performance impacts. |
3. Intervention strategy selection: Use the behavioural diagnosis to decide what ‘intervention functions’ to apply: education, persuasion, incentivisation, coercion, training, restriction, environmental restructuring, modelling, enablement. | Training and education (Capability). Modelling, incentivisation, (Opportunity). Persuasion (Motivation). |
4. Implementation strategy selection: Choose from among a range of policy options to support long-term implementation: fiscal policy, legislation, regulation, environmental planning, communications, service provision, guidelines development. | Service provision: oral health screening. |
5. Selection of specific behavioural change techniques: Develop a detailed intervention plan by selecting from among a range of specific behavioural change techniques (elementary components of interventions such as goal-setting, providing rewards, etc). | Goal-setting: to brush for 2 min twice daily with PFT. Planning: to brush before bed and before training in the morning. |
6. Drafting the full intervention specification: Create the detailed intervention specification covering all aspects of content and delivery of the intervention structured around the chosen behavioural change techniques (content) and modes of delivery. | Capability: verbal presentation, 3 short films and screening. Opportunity: provide oral health kit. Motivation: verbal presentation and screening. |