Table 1

Mixed-effects regression for county-level, female-specific inactivity by region

	Midwest	Northeast	South	West
Per cent of exercise-related tweets (logged)	−0.205	−0.813*	−0.421***	−0.725***
	0.129	0.421	0.117	0.193
Tweet sentiment towards exercise	−0.008*	−0.019	−0.005	−0.016**
	0.004	0.021	0.004	0.006
Average exercise intensity, via Tweets	0.001	0.01	0.002	0.0002
	0.002	0.007	0.002	0.002
'Fitness centre' Google search index	−0.068	−0.042*	0.051	0.015
	0.054	0.025	0.037	0.036
'Weight loss' Google search index	0.019	0.166**	0.136***	0.055
	0.078	0.068	0.044	0.078
Median age	−0.019	−0.065	−0.070***	−0.044*
	0.02	0.059	0.018	0.024
Median household income (in 1000s)	−0.094***	−0.060***	−0.105***	−0.044***
	0.01	0.018	0.007	0.013
Per cent non-Hispanic black	0.011	0.032	0.024***	0.274***
	0.024	0.044	0.006	0.079
Per cent Hispanic	0.041**	0.079***	−0.028***	0.008
	0.016	0.03	0.007	0.011
Per cent with access to exercise space	−0.019***	−0.029**	−0.027***	−0.044***
	0.005	0.014	0.004	0.007
Driving death rate	0.850***	1.099**	0.912***	1.113***
	0.177	0.537	0.151	0.217
Violent crime rate	0.001	0.002	0.0003	0.002**
	0.001	0.002	0.0004	0.001
Constant	38.536***	27.252***	30.618***	29.222***
	5.267	7.346	4.201	5.796
Observations	888	214	1289	377
Adjusted R²	0.620	0.560	0.698	0.629
SD, random intercept	2.404	1.075	1.817	2.033